Articles About Cable, DSL, And The Internet

Local Search by Internet Search Engines is as Essential to Your Business Survival as Your Telephone

Your Enterprise Won't Survive Unless People Find It

Whether you're a one-man shop or a mid-size operation, you need to make it easy for people find you. Most enterprises serve the people who live in the same town (80% of all dollars are spent in a buyer's home community).

Being included in the Yellow Page directory tells the world you're open for business—listed alongside competitors offering similar products and services. After people check the directory, they came to your store, or "let their fingers do the walking."

Your Telephone Links You to Buyers Ready to Spend

Unlike other methods of promotion, the Yellow Pages connects a business with customers at precisely the moment when they're ready to buy.

Traditional Buying Cycle

Stage 1 A person consults the directory when they're considering a purchase. They narrow their choices (on whatever criteria they consider important). As it turns out, over 50% select on the basis of convenient location.

Stage 2 They call with questions. Whereupon the business owner persuades them to come into the shop or make an appointment - or not.

Stage 3 Their coming to your store provides a face-to-face opportunity to nail the sale.

The popularity and convenience of the Internet has thrown that sequence on its head.

The Shortest Distance from Your Customer to You is Over the Internet

Recent studies show that these days as high as 70% of potential buyers head to the Internet instead of the Yellow Page directory. They consider search engines the fastest way to get the information they need to make buying decisions. By the time they walk into your place of business, they're already informed about the products they want.

Increasingly, buyers learn about available products and services in their hometown by conducting a Local Search. A Local Search occurs when a search engine query is coupled with a geographic term, like city, state, zip code (for example: plumber + Spokane). The search results only include enterprises within that area.

Even a very small business can show up at the top of the search results. But if they're not included in the databases the search engines use, they won't show up at all. Learn whether your business is listed by checking it on these resources: http://www.localsearchresources.com/listed.html .

Being Found Demands You Show up where Customers are Looking

Small businesses will be compelled to make themselves findable online because of changed consumer behavior. And the Internet has altered other habits as well. The majority of young adults (a highly sought-after demographic) use the Internet every day. It's an integral part of where they get news or the facts they trust. For them going online is as convenient as picking up the phone.

Since 74% of households have Internet access, more and more of the buying public uses search engines as a preferred local shopping resource. By comparison, Yellow Page use declined from 75% to 62%.

The public is very attached to their cell phones (literally) and, they carry them everywhere they go. There are about 200 million wireless phones in the U.S - 200 million potential buyers walking around. It's now possible for anyone to conduct a Local Search from their cell phone. So there's no question that on-the-go consumers will rely on Local Search even more.

Re-examine your assumptions about your own customers. Times have changed. How do they find you? What information they want to know, and how hard is it for them to find it? And what do you intend to do about that?

Yesterday's answers about the best way to promote your business don't match the new reality. Most buyers are ahead of you when it comes to computer savvy and confidence in search engine results. That's not a prediction, it's an actuality. Take Local Search seriously because your survival is at stake.

Copyright 2005 Off the Page

Dr. Lynella Grant An expert in Yellow Page ads and Local Search. Learn to stand out online and offline, so you capture more Internet-savvy buyers for your brick and mortar business. Free resources http://www.localsearchresources.com 719-395-9450

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Optimum7 Internet Marketing Services
Optimum7 is an Internet Marketing Company. Internet Marketing is broadly defined as the marketing of products and services using online strategies and techniques to create awareness, visibility, easy access to information, and the necessary communication and utilities to actually transact business.

Sun Microsystems Expands Virtualization Portfolio with Sun xVM; Targets Windows, Linux and UNIX Virtualization Market with Open, Internet-Scale Offer
Sun Microsystems, Inc. (NASDAQ:JAVA) today announced the availability of Sun(TM) xVM Server software and Sun xVM Ops Center 2.0, key components in its comprehensive virtualization strategy. Designed to operate at Internet scale, the Sun xVM virtualization portfolio is open, flexible and delivers the industry's most robust offerings for virtualization from the desktop to the datacenter. Sun also announced the addition of comprehensive services and support for Sun xVM Server software and xVM Ops Center 2.0 to its world-class virtualization suite of services to help customers and partners virtualize and manage datacenters around the globe. Additionally, Sun launched xVMserver.org, a new open source community, where developers can download the ...

Why Internet Shopping is the New Mall of the Future
Last year, trillions of dollars transferred hands on the internet with regard to sales, or as the internet wishes to call it, eCommerce. The internet is becoming an increasingly complex manipulation of do's and don'ts.

VDC To Add Varsity TV to Growing Channel Line-Up: Partnership Will Provide Clean and Safe Teen Oriented Content to Internet U
Varsity Media Group, Inc. ("VMG"), the leading multi-media company dedicated to teenagers worldwide, today announced an agreement with VDC Corporation ("VDC") which will add Varsity TV to VDC's programming line-up. The partnership between VDC and VMG will enable Varsity TV to be viewed through any Internet connected web browser and illustrates the synergy of new media technology and distribution to define a new era of television.

Internet Forums and their use
Forums; commonly referred to as message boards, discussion groups and bulletin boards. They are a web application for holding discussions and posting user generated content. If you need help or advice you can almost guarantee there will be a forum about the specific topic area where you will be able to contribute to the discussion and find out exactly what you need.

How To Quickly Start an Internet Marketing Business
Many people have absolutely no idea what to do with their website once they have built it. This occurs for both personal and business websites.

DSDI Partners with SellCenter.net and Offers Exclusive Product Management Engine to Internet Retailers
DSDI has partnered with SellCenter.net and now offers the Laris e-commerce product management engine to Internet retailers across the globe. Retailers have access to exclusive offers while combining DSDI wholesale drop ship inventory and SellCenter.net e-commerce management technology.

Tips for Achieving Targeted Internet Marketing
Internet marketing is one of the most powerful and consistently-expanding industry presently, which has gained a lot of popularity these recent years. Thus, it resulted to thousands of business that prefer to endorse and sell their products and services through the Internet, aiming to learn, develop, and use the latest Internet marketing solutions.

How To Use The Internet To Create Multiple Income Streams
In the past a person would have found it hard to create several income streams. In present day the use of the Internet makes it possible to create multiple streams of income and repeat the process as many time as want.

Bright Idea for a Bright Color: How Pink is Sweetening the Internet
New online store www.candypinkredgifts.com launches to offer a niche product selection that is entirely pink and red. Pink fanatics will be overwhelmed.

A Bird's Eye View Of The Linksys Wireless Ptz Internet Camera
Because of its limited field of vision, an ordinary webcam is not the right choice for a home security system Instead, you should use an Internet camera with pan-tilt-zoom (PTZ) and motion detection features

GPS Wireless 2008 Early Registration Deadline Approaches
Join more than 200 mobile information professionals from the largest auto manufacturers, wireless carriers, mobile electronics vendors, homeland defense and computer companies at the industry's oldest and largest marketing conference, GPS-Wireless 2008. Featured topics include New Technology, LBS, Mobile Resource Management, Automobile Markets and Web Portals. More than 11 hours networking time and an exhibit reception also will be offered.

Wireless Network Diagram
Wireless network is a term most often used to describe telecommunications network with nodes that are interconnected without the use of wires although technically a wireless network is any network that is wireless. Wireless telecommunications networks may also be referred to as computer networks which are a type of telecommunications network.

Hearst Magazines Digital Media Delivers Premium Branded Content Across the Internet through the Interactive CelebSpleak Platform
Premium content from Hearst's Teen Brands is now widely available to audiences via Spleak's interactive instant messaging, social networking, and SMS based celebrity media network