Articles About Cable, DSL, And The Internet

Internet Marketing, A Marathon, this is not a Sprint

Ever get the look &The look when discussing intrernet marketing and its potentialwith clients. The look that says what are you talking about? The incredulous look about what it really takes to be successful marketing on the internet.

Internet Marketing is nothing short of a big race. If you are a brand new website, your competitors already on the web are already ahead of you. If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada. So by the time your website is created and launched, your competition still holds a wide advantage in the race to California.

Catching up is no small task. You have to go much faster and much smarter to catch up, overtake your competitors, and then stay ahead for the long run.

What does a marathoner need to succeed? Well, lets start with the basics. How about air and water?

Website Traffic to your site is the air you breathe. Not all traffic is good traffic. Spam is like smog so your website cant be about that. Too much spam, like smog, can actually incapacitate you. So you only want good air or good traffic.

Search Engines are the water for this marathon. You need the Search Engines if you want to be in the game and at your peak performance. Google is your Gatorade, Yahoo is your Powerade and MSN is your Aquafina. Ill let you draw your own conclusions as to which water I prefer! Bottom line & all work & various degrees of benefit to the marathoner.

Bottom line: The marathon runner needs the best air in his lungs and the best water available for peak performance. The website marathon needs good traffic (air) and the search engines (water) to provide the visibility for that traffic. No business website with business objectives can survive with its own form of air and water.

So who out there has proven themselves to be the best internet marketers, the ones who have developed the best access to air and water. Believe it or not, its the Porn Industry. It is the Porn Industry that is miles ahead of the rest in all forms of internet marketing.

Its a taboo subject to be talking about the Porn Industry in a positive way. I am in no way condoning it or promoting it here. We are strictly looking at them in terms of their clear leadership in internet marketing.

The history clearly shows that many of the internet marketing techniques used today were used by the Porn Industry a decade ago.

For instance, they have already used and mostly stopped using Email marketing. When was the last time you saw your inbox populated by advertisements for porn. More likely, you see all manner of products being pitched through email now. The Porn Industry has already move way beyond this.

The Porn Industry was the first to use advance methodologies like Affiliate Markteting. They incentivize affiliates with as much as 60% of sale revenue for promoting their products and services.

Similarly they use Split Testing by creating several versions of the same content and provide their affilitates a choice of all of these various offerings. By measuring the results, highly reliable data is achieved to focus on only those offerings that are proving successful & all done through affiliates.

In doing so, they have recognized the value of having a steady stream of fresh content & some literally change up their content every single day!

They test and measure & test and measure & always keeping the website fresh and always including the best performing content.

The website must perform. People need to find it, bookmark it and return with their credit card to buy more and more product. It is only through the constant feedback loop that they know what works and what doesnt. What they are clicking on and what they are skimming over.

So, in this way, they create their own traffic and sales. In doing so, they continue to get tons of traffic from search engines & why? & because they are always adding new and fresh content inside and outside of the website. This generates activity and the activity is picked up by the search engines in all of the methods being used to rate websites and rank them accordingly.

Other examples of the Porn Industry lead in online marketing methodology:

1. Streaming Video & they beat YouTube by 10 years at least. 2. Search Engines  they created them for their own Adult Networks before the first online search on Google was even attempted. 3. Directory Listings  used widely now by SEO Experts & Adult industry thrived on these listings in the 90s and still do a ton of business through them now. 4. Their technology is 5 to 10 years ahead of the "Internet Marketing" Field. They hire some of the most talented artists, programmers, and talent recruiters in the world. They have the technology built to drive hundreds of thousands of visitors to any destination they want, by pressing 1 button. 5. factor of about 6.8 months. So for 6.8 months, you are making $35 - $50 a month for 6.8 months for 1 - 200 visitors. That is $238 to $325 in revenue for every 1 in 200 visitors. They have this conversion thing down to a tee.

A side note: The major search engines don't want web sites designed for search engines, they want sites designed for VISITORS, they want you to ignore then, and the Stealth Bombers do, and they still benefit. Another interesting concept is that they connect directly to their competitors (they are affiliate of their competition, and make money of course), and to each other in a industry network. This technique of connect to people in your own industry is highly recommended in any internet marketing lesson.

A final point on the Porn Industry and Search Engines

The Major Search Engines do not want web sites designed for search engines. They want websites created for VISITORS. They actually want you to ignore them & the Adult industry does exactly that & they ignore Google and focus completely on the Visitor. The Search Engines will take care of themselves because all they are doing are indexing the most relevant content & the Adult industry takes care of that as a function of what they do every day.

Of course, the Porn Industry has a huge advantage over the rest of us mortals. They rely on viral marketing & the Adult industry has the largest viral there is & sex!

Social Bookmarking

Social Bookmarking could be the most absolute measure of your website and the search engines have taken notice. Social Bookmarking Sites, like Digg and de.lic.io.us rank your website based on the popularity your website achieves through your own bookmarks or favorites. Those registering with these services have the benefit of having access to their bookmarks from any computer as they are synced up to the service.

Social Bookmarking isnt in the interest of every website or every industry. If you are selling food, social events & anything of social or passionate value & then its a good thing. If you are selling industrial cleansers, its most certainly not a good thing.

The Internet Marketing Marathon is about focus, staying on course, using techniques that are proven, having a map and knowing what your competition is doing & winning, Experimenting in new techniques can help you win this marathon. Search Engines, Affiliates, Social Bookmarking, Newsletter Marketing are all powerful. However, none of them are solutions by themselves. Research, testing, measuring, adjusting in an everlasting loop are all necessary to successfully run this marathon.

Optimum7.com is an Internet Marketing Company with primary focus on Small and Mid-Sized Enterprises (SME?s). Optimum7.com offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through a proven process, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years. Web Design and Web Programming. Internet Marketing, The Never ending Marathon.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Internet Cruises - Shopping Online
"If you build it, they will come."That advice, which prompted an Iowa farmer in the 1989 movie "Field of Dreams" to plow over his corn field and build a baseball diamond, has become the mantra of many high-tech startups promoting electronic commerce on the Internet.

IPO Alternative -- cBrain Launches Internet IPO Service with Direct Sales of Shares
cBrain went public in February 2006 and became the first company to sell shares directly to the public in the initial offering. The software solution was developed by cBrain and a modified version is now being offered as a general service to private companies that wish to be publicly listed without the cost of a traditional IPO.

You Gotta Think -- Strategic Internet Marketing!
Have you ever been lost in the woods - wondering around aimlessly, not knowing where to go or what to do next?Most online marketers are lost in the woods of the internet.So if you want to get out of the woods and be an online marketer, you better start thinking strategically! That is, you need to practice strategic internet marketing techniques.

Internet Video Production Tips
You probably know how beneficial posting your own internet video is. For a business owner, online video is worthy content that can easily capture attention and increase traffic to a web site. Videos are very effective in holding the target consumers? short attention span. Moreover, if codes are included and video sharing is encouraged, internet videos can be a good way to get one-way links and thereby positively affect a web site?s page rank ratings by search engines.

Internet Auto Sales and Marketing Company, Outsell LLC, Improves Bill Walsh Automotive Group's Monthly Internet Auto Sales Net Profits by 114%
Bill Walsh Automotive Group, a rural Illinois domestic car dealer, leverages Outsell's Internet Auto Sales & Marketing Services to capture and sell slippery Internet leads

Buy Car Online: The Best Deals Are Through The Internet
There is no paucity of automobiles in the world; thanks to the ever growing demand of cars and other vehicles. With the growth in industrialization, the car industry has witnessed an astonishing growth. There are many different car manufacturers in the world today contrary to the days when only a few names would dominate the world of cars.

Why Become An Internet Marketer?
This is an interesting question! If you are a beginner, it is also undoubtedly one that you are asking yourself right now. Well, here are several great reasons as to why you should become an Internet Marketer that may convince you to keep going in this pursuit.

Comcast Broadband - Get Blazing Fast Internet
Comcast broadband is the most popular cable Internet service in the nation, with speeds up to six times as fast as DSL and other cable broadband providers. Comcast broadband is always on, always connected, and ready to take you anywhere you want to go on the web. For many customers, Comcast internet is the fastest they've seen and experienced anywhere. Comcast Internet offers benefits and features that other Internet providers can't begin to compete with.??Come see why Comcast's blazing-fast 100% Pure Broadband service and scorching speeds is the best choice for your home and family.

EstDomains, Inc: .MOBI Domain Names For Mobile Internet
DotMobi domain names became first available for the public registration on September 26, 2006. MOBI domain name is the first specific domain for mobile devices which certainly pays its role in the development of mobile technology as the mobile internet usage is on the rise. There are no restrictions in using it and many well-known brands have already registered their own .MOBI sites and gave their customers the direct access to the main pages no matter where they are. The new on-the-go nature of mobile technology is the gateway to the new marketing models and strategy.

WebCopier Pro -- Professional Web Site Download Tool that Puts Internet Right Into Your Hands
MaximumSoft Corp. today announced the release of WebCopier Pro 4.5. The program allows to download entire Web sites, store them locally and view them later, at users' convenience. WebCopier Pro provides access to the downloaded information at any time, no matter where its users are, no Internet connection is required.

A Leisurely Portrait of the Internet!
Can I Paint You A Picture?Can you spare a moment? I want to paint you a picture. It won't take long and you might learn something as we go along.

EGENCY - a New 'One Stop Shop' Online Ad Agency Helps Businesses Gain And Maximize Their Online Visibility Using Internet Marketing and Adve
EGENCY helps businesses by providing one-source for all of their online marketing solutions through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.

Internet Television is the Future for Christian Ministries - Lifestream TVs Top Man Tells Why
Media technology is changing rapidly and searching for TV and radio time for Christian programming is no longer the only choice or even the best choice. Church services, pastoral messages, Christian news programming, entertainment, films and evangelism can be presented to the public on a global scale as never before with live streaming technology. What is it all about?

Internet Marketing Insight - How Google Ranks Your Pay Per Click Campaign (Why You Need To Know)
Let me first say that Google Adwords (Google pay per click), when done correctly, will give you the best return on your money compared to other online advertising options. At the same time, if you don't know how Google evaluates your campaign, it could cost you a fortune.