Articles About Cable, DSL, And The Internet

5 Ways Al-Quaeda is Using Internet Marketing

Internet Marketing is not dead. But it may have caused the death of a few people.

Let's take a look at how terrorist organizations are using Internet Marketing to recruit and spread the word.

1. Case #1: Dirty Kuffar

Yeah boyeeee!

MC Osama is in da hizouse - and the roof ... the roof ... the roof is on fire (really).

In the old days, ask any young man what he wanted to be when he grew up and he might say 'a fireman' or 'a policeman.'

Now little boys want to grow up to be gangstas. And why not? They get all the hos ... You know they got the bling-bling ...

'How you gonna tell me my rims ain't clean?'

Sign me up!

And what bigger gangstas are there than terrorists?

Well, a rap MC calling himself 'Sheik Terrah' (apparently spelling corruptions are just another way to 'stick it to the man' - you go boyee!) has released a new hip hop video called 'Dirty Kuffar' and it's all over the web and the file sharing community.

It is a pretty simplistic hate diatribe that lists a lot of western personalities and calls them 'Dirty Kuffar' (Kuffar = Infidel).

'Yeah, Ronald Reagan is a Dirty Kuffar

George Bush he a Dirty Kuffar

Michael Jackson is a Dirty Kuffar'

Yes, the creative genius is staggering.

Seriously though, the marketing effect was pretty pronounced.

For a while there, it was all over the place ...

2. Case #2: F*ck'n USA

Do a search for the above phrase in Google (without the deleted letters) and you'll find many links to a very interesting anti-American propaganda video created by the North Koreans.

It's the animated music video for a catchy little ditty about 'The Great Satan' that is America.

'Blah blah blah ...

And you were the cause of our country's division ...

ba! ba! F*ck'n U S A!'

(The F*ck'n refrain is in English, the rest in Korean.)

Hmm, kind of sticks in your head.

The video was subsequently played on Japanese and South Korean television (probably intending to capture viewer-interest because of the controversy), but that wasn't the end of the anti-America free publicity blitz.

The video with English translations popped up on websites all over the world and on file-sharing programs. So easily the message of hate is spread ...

SIDE NOTE: A clever guy translated the video into English and is advertising himself along with the translated video. (More on this tactic below.)

3. So, How Do They Do It?

How are these terrorist groups getting all this free grass roots advertising and publicity?

Let's break it down:

** Sub Viral Marketing **

This is a tactic where a piece of media (usually video) is created that on the surface is not appearing to advertise the target brand.

Coke, for example, is reported to have created funny videos where the Coke brand appears, but it doesn't look like an ad. People passed these videos on in purely on the merits of their humor. Little did they know, they were inadvertently adverting Coca-Cola.

The two case studies above were definite tools to gain favor for their organizations (the North Korean dictatorship and Al-Quaeda), but people were passing them along for reasons other than that.

They were passing them along because they liked hip-hop music, or they thought they were funny, or they liked the anti-America/Ronald Reagan/Michael Jackson/whatever message.

An interesting mutation of the sub-viral gene! More on these mutative factors below ...

** Pop Culture Predators **

If you can associate your cause with pop culture, it's easy to gain favor for your marketing message. Corporations are dedicating time and research into discovering what kids think is 'cool' and getting their brands to fit. Of course, kids are extremely insecure and at their core, they have a desperate fear that they are *not* cool. So, if you can convince them that doing something will make them cool, the influence is quite profound.

** Current Event Free Rides **

If a particular topic is popular, people are going to scour the net to learn more about it. Hitch your wagon to one of these stars and you get some free publicity.

Can you think of a few ways the above two videos did that?

SIDE NOTE: Remember the Monica Cigar? Here's a clever example of how a marketer hitched his wagon to current events to get free publicity. I remember The Monica even getting a little blurb on Fox News as a matter of fact.

** Enigmatic Content **

Who is that sexy Sheik Terrah?!

Since no one knows who he is, it adds to the controversy and gets more people talking. This spreads the virus even more ...

Further, look at how easily Bin-Laden's messages are spread. If Osama speaks, the whole world listens now. The media runs it as it's top headline. You stop everything and listen. You tell your friends.

Skillful manipulation.

***

So, there you go. Now you too can use terrorist tactics for fun and profit.

Obviously, I'm not supporting terrorism in any way shape or form. I only wish to describe their Internet Marketing tactics as they may, indeed, be useful to marketers.

Copyright 2004 Val Halla

About The Author

Val Halla is a web marketing consultant specializing in traffic generation and conversion analysis. She may be reached at: webgoddessvalhalla@yahoo.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

GSC Communications Rolls Out Cable TV: Challenging Cable Providers Head-on in the Paid TV Market, as It Rolls Out Its Cable TV Division in South Caro
The North Carolina-based phone company is launching its cable and internet TV division called GSC Cable in South Carolina on time for the holidays.

How to Test Your DSL and Cable Internet Connection Speed
There are two measured elements that determine your internet connection speed. They are: The download rate, and the upload rate of data measured in bits per seconds.

5 Uses for the Screaming Fast Verizon FiOS High Speed Internet
Not sure that you need a really fast Internet connection If you donýt work at home or do a lot of things on the computer you might not need an ultra fast Internet connection, but that doesnýt mean that it wouldnýt be nice to have

Cable Depot Launches Online Catalog for Standard Cable Assemblies, Custom Cable Assemblies, and Networking Hardware
Cable Depot, a provider of computer peripherals, has launched a new online catalog to promote online sales of affordably priced equipment to enterprise level, corporate, and government accounts.

The Benefits of Upgrading Dial Up to High-Speed Internet
ConnectMyHighSpeed.com Helps Consumers Compare, Shop and Save on Internet Service

Cable High Speed Internet Providers
The PC has transformed life. Well it should be PC and Mac that have brought in this transformation. No matter what technology you use, we are definitely availing value for money invested. The home computer has become an integral part of our lives since the mid-nineties. Gone are the days when the desktop were mammoth in size and monitors of the size of televisions. Today things have improved due to technological advancement in the last decade.

DSL High Speed Internet
An individual can obtain DSL high speed internet in almost any location. However, there are some remote places around the country that do not have this option yet. DSL high speed internet is fabulous for person or business needs. This can be achieved in an individual home or office without much hassle. If an individual is tired of sluggish and slow connecting times, a DSL high speed internet access is the key solution. A person may run a home business; the internet loading times is a vital part of a successful venture. An individual may like to play games, shop online or just surf the internet and watch videos. With a dialup connection, these types of entertainment may be impossible to achieve. It is time to think broadband for a pe...

Comcast Can Provide You With Digital TV, High Speed Internet, And Digital Telephone Service
If you've been looking around for the cable TV provider that can also take care of all of your telecommunications needs, then look no farther than Comcast. Comcast is the telecommunications company that can provide you with hundreds of channels of digital cable TV, high speed Internet access, and digital telephone service all rolled together in to a single low monthly bill.

How to Secure your DSl / Cable Internet Connection Against Malicious Attacks
Securing your Windows Xp computer is done by achieving two main tasks.The first, is to prevent unauthorized users sitting at your computer and logging in through your keyboard.

Nationwide Satellite Offers Affordable High-Speed Internet Solution in Areas Without Access to DSL or Cable
Nationwide Satellite now offers a complete HughesNet Satellite Internet system for just $299.98 after rebate including equipment, delivery and standard installation.

Cable High-Speed Internet: Luxury To Necessity
How quickly the computer has changed the way we live, think and perhaps even dream! Computer technology itself has evolved so quickly over 10 years as have the Internet services. It wasn't too long ago that dial-up services meant one had to wait forever before connecting. At least that's how it seems on hindsight. Actually, when dial-up services were launched, it seemed the greatest thing in the world! However, we tend to take progress in our stride and always want better. So when cable high-speed Internet made its entry, those of us who had it were ecstatic with the speeds and those of us who didn't, just turned green with envy and watched.

Satellite Internet vs. Cable Internet
Cable TV versus satellite television is an old rivalry that can be seen discussed on TV at all hours of the day. The comparison seems to end however when it comes to satellite internet and cable internet access. This seems strange as cable and satellite companies are pushing packaged services over anything else. So, which is the superior Internet service provider, cable or satellite? Here we will examine both and see if we can answer the question.

Bundled Phone TV and Internet Package Deals From Cable and Phone Companies
With so many options for bundled phone, TV, and Internet service, your choice for which company to use may come down to convenience, price, technological preference, or simply who you prefer to do business with Some consumers living in well populated areas may have a choice between bundling through a phone company like AT&T or Verizon, a cable company like Comcast or Time Warner, or even a choice of multiple cable or phone providers

How to Troubleshoot Your Internet Connection for DSL or Cable Service
One of the common problems among internet users is testing their internet connection to pinpoint the exact problem. There is a big number of internet users who use DSL, and cable modem service.