Articles About Cable, DSL, And The Internet

SNL Kagan Expects National Cable Advertising Sales To Continue Double-Digit Growth

Monterey, CA (Vocus) January 8, 2008 -- SNL Kagan (www.snlkagan.com)'s newest study, "Benchmarking Cable TV Advertising Statistics," reports that while 2006 was a banner year for cable ad sales, the 2007 market was divided between national strength and local market weakness.

SNL Kagan forecasts a 10% CAGR for national cable ad sales between 2007 and 2011, bringing cable network gross billings from less than $20 billion to more than $28 billion.

However, cable ad sales in local markets are estimated to grow at a low CAGR of 6.8% over the next five years, reaching $5.7 billion by 2011. National elections may provide local sales with a boost, but that gain might be diminished by the faltering economy. SNL Kagan forecasts an 8.1% rise in 2008, well below both 2006 estimate of 11.5% growth and the 12.8% gain from the last national election year.

?Six point eight percent for local over the next five years is low,? said Derek Baine, senior analyst for SNL Kagan (www.snlkagan.com). ?The advertising industry is underexploited to a large extent. A year ago, major cable operators were projecting double-digit growth for 2007, when in fact it has been relatively flat.?

While individual networks are no longer growing in the 10% to 20 % range, there are several new networks coming on the air, and many networks are receiving more distribution. When a network grows from 20 million to 40 million subscriptions, their ad revenue grows correspondingly.

?There are many more cable networks with many more viewers,? added Baine. ?Broadcast networks have been losing viewers, and it?s going to get worse. The longer the WGA strike persists, the more likely viewers will flee broadcast for cable. Broadcast is replacing scripted series episodes with extensive reality programming ? making cable even more appealing.?

"Benchmarking Cable TV Advertising Statistics" is available exclusively as part of the SNL Kagan Information Service. For more information on this report and other media and communications data sets within the SNL Kagan Information Service, call 866-296-3743 or e-mail SNLKaganSales@snl.com.

About SNL Kagan

SNL Kagan is the ultimate resource for complete financial intelligence on the broad and dynamic media & communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. SNL Kagan combines the 38-year heritage of Kagan Research with parent company SNL Financial's 20 years of experience in providing essential guidance to Wall Street and to America's top corporations. For more information, visit www.snlkagan.com.

Contact:

Lauren Keyson

Public Relations Manager

Tel. 212.341.7319

SNL Financial * One SNL Plaza * Charlottesville, VA * 22902 * 434.977.1600

Other office locations: Ahmedabad, India; Arlington, VA; Islamabad, Pakistan; Jersey City, NJ; London, England; Monterey, CA; New York, NY.

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Comcast Can Provide You With Digital TV, High Speed Internet, And Digital Telephone Service
If you've been looking around for the cable TV provider that can also take care of all of your telecommunications needs, then look no farther than Comcast. Comcast is the telecommunications company that can provide you with hundreds of channels of digital cable TV, high speed Internet access, and digital telephone service all rolled together in to a single low monthly bill.

GSC Communications Rolls Out Cable TV: Challenging Cable Providers Head-on in the Paid TV Market, as It Rolls Out Its Cable TV Division in South Caro
The North Carolina-based phone company is launching its cable and internet TV division called GSC Cable in South Carolina on time for the holidays.

Benefits Of Using DSL, High Speed Internet Connection
When it comes to the arena of high speed Internet connections, then there are basically three alternatives available. These are DSL, Cable, and Satellite connections. Among all these DSL is the most popular and in-demand choice. The benefits that a high speed DSL connection offers are simply incomparable and irresistible.

Satellite Internet vs. Cable Internet
Cable TV versus satellite television is an old rivalry that can be seen discussed on TV at all hours of the day. The comparison seems to end however when it comes to satellite internet and cable internet access. This seems strange as cable and satellite companies are pushing packaged services over anything else. So, which is the superior Internet service provider, cable or satellite? Here we will examine both and see if we can answer the question.

The Benefits of Upgrading Dial Up to High-Speed Internet
ConnectMyHighSpeed.com Helps Consumers Compare, Shop and Save on Internet Service

Home Internet Options: The War Between DSL And Cable
If you are still using dial-up, you have probably gotten either the ?You don?t use DSL yet?? or the ?You don?t use cable yet?? expressions of credulity. So you?ve decided that it?s probably time to get off of dial-up ? yet, the question remains: which is better, DSL or cable? There are advertisements arguing the perks of both, but which will really get you more bang for your buck?

Nationwide Satellite Offers Affordable High-Speed Internet Solution in Areas Without Access to DSL or Cable
Nationwide Satellite now offers a complete HughesNet Satellite Internet system for just $299.98 after rebate including equipment, delivery and standard installation.

Cable High-Speed Internet: Luxury To Necessity
How quickly the computer has changed the way we live, think and perhaps even dream! Computer technology itself has evolved so quickly over 10 years as have the Internet services. It wasn't too long ago that dial-up services meant one had to wait forever before connecting. At least that's how it seems on hindsight. Actually, when dial-up services were launched, it seemed the greatest thing in the world! However, we tend to take progress in our stride and always want better. So when cable high-speed Internet made its entry, those of us who had it were ecstatic with the speeds and those of us who didn't, just turned green with envy and watched.

Comcast High Seed Internet Without Cable Tv Or Phone
Satellite TV: Conan Obrien Satellite Tv

One Speed, Two Speed, All Speed, No Speed: DSL Internet And Its Mutations
Digital Subscriber Line (DSL) Internet is a form of Internet commonly used today by taking advantage of existing telephone infrastructure lines and manipulating them so that a wire not only transmits voice, but also data The technique has exploded in popularity and competes directly against cable Internet subscriptions

How to Test Your DSL and Cable Internet Connection Speed
There are two measured elements that determine your internet connection speed. They are: The download rate, and the upload rate of data measured in bits per seconds.

Cable High Speed Internet Providers
The PC has transformed life. Well it should be PC and Mac that have brought in this transformation. No matter what technology you use, we are definitely availing value for money invested. The home computer has become an integral part of our lives since the mid-nineties. Gone are the days when the desktop were mammoth in size and monitors of the size of televisions. Today things have improved due to technological advancement in the last decade.

How to Troubleshoot Your Internet Connection for DSL or Cable Service
One of the common problems among internet users is testing their internet connection to pinpoint the exact problem. There is a big number of internet users who use DSL, and cable modem service.

Thankfully We Now Have High Speed Cable Modem Services
What kind of speed are you dealing with these days? Come on, you know what I'm talking about. We all pretty much resort to our computers on a daily basis. As for me, I would have to say an hourly basis. I work on this thing.