Articles About Cable, DSL, And The Internet

Summer's Internet Traffic Jam

Summer is finally here, and while for many, summer implies barbeques, school-break, vacations and trips to the beach; for most Internet businesses, summer implies slower traffic.

For an online business, traffic is paramount. Without it, conversions drop off, ROI's dwindle and businesses can fail. In the United States, netScore reported that seventy-four percent of the top 50 Internet properties experienced less traffic between May and June of 2001. A big reason for this huge reduction is the decrease in at-school Internet traffic. Visitor traffic from at-school computers, which represented almost 8% of U.S. Internet traffic in May, began declining as summer vacations started and decreased 40.5% in June compared to May. Traffic doesn't see an increase until mid-August. This means that for nearly four months, online sites are not seeing the traffic they so desperately need.

International Web usage is seeing declines in the summer months as well. Between mid-May and July of 2002, Russia reported a twenty-percent decline in summer Internet usage. Sweden saw its summer traffic stifled by eighteen-percent as early as July 1999, and many other countries around the world are feeling the hit of summer traffic reductions as well.

Seasonal traffic fluctuations are a recent phenomenon. The first few years of Internet usage saw such rapid growth in both the number of users and the number of pages visited, that seasonal variations were hardly noticeable. In recent years, however, Internet growth rates have slowed dramatically as the United States and the rest of the world crawls towards the user saturation point.

While most sites see drastic reductions of traffic from May to August, certain summer-oriented sites tend to be protected from the summer burn. May, June and July kick off the blockbuster movie season, drawing millions of visitors to Cinema sites. According to movietickets.com, traffic to their site rose 66% to 600,000 visitors and Twentieth Century Fox Film reported that web site traffic jumped 26% to 372,000 visitors. For the lucky few online Cinema sites, summer's heat fires up traffic.

Weight loss and travel sites have also seen increased summer usage in the past as people try to slim down before venturing to the beach.

As noted above, Internet traffic regains strength beginning in mid-August. E-commerce and apparel site usage increases dramatically with back-to-school sales, and by September, vacationing begins to decline and general Internet usage rises to normal levels.

The important thing to note for online businesses is that decreased traffic doesn't necessarily have to mean decreased profits. Make the most out of summer Internet traffic and prepare your site for fall and winter traffic increases. Now is the perfect time to update and optimize your site.

About The Author

Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments. www.unrealmarketing.com

rob@unrealmarketing.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Benefits Of Using DSL, High Speed Internet Connection
When it comes to the arena of high speed Internet connections, then there are basically three alternatives available. These are DSL, Cable, and Satellite connections. Among all these DSL is the most popular and in-demand choice. The benefits that a high speed DSL connection offers are simply incomparable and irresistible.

Bundled Phone TV and Internet Package Deals From Cable and Phone Companies
With so many options for bundled phone, TV, and Internet service, your choice for which company to use may come down to convenience, price, technological preference, or simply who you prefer to do business with Some consumers living in well populated areas may have a choice between bundling through a phone company like AT&T or Verizon, a cable company like Comcast or Time Warner, or even a choice of multiple cable or phone providers

Cable High Speed Internet Providers
The PC has transformed life. Well it should be PC and Mac that have brought in this transformation. No matter what technology you use, we are definitely availing value for money invested. The home computer has become an integral part of our lives since the mid-nineties. Gone are the days when the desktop were mammoth in size and monitors of the size of televisions. Today things have improved due to technological advancement in the last decade.

How to Secure your DSl / Cable Internet Connection Against Malicious Attacks
Securing your Windows Xp computer is done by achieving two main tasks.The first, is to prevent unauthorized users sitting at your computer and logging in through your keyboard.

5 Uses for the Screaming Fast Verizon FiOS High Speed Internet
Not sure that you need a really fast Internet connection If you donýt work at home or do a lot of things on the computer you might not need an ultra fast Internet connection, but that doesnýt mean that it wouldnýt be nice to have

The Benefits of Upgrading Dial Up to High-Speed Internet
ConnectMyHighSpeed.com Helps Consumers Compare, Shop and Save on Internet Service

Comcast High Seed Internet Without Cable Tv Or Phone
Satellite TV: Conan Obrien Satellite Tv

GSC Communications Rolls Out Cable TV: Challenging Cable Providers Head-on in the Paid TV Market, as It Rolls Out Its Cable TV Division in South Caro
The North Carolina-based phone company is launching its cable and internet TV division called GSC Cable in South Carolina on time for the holidays.

Home Internet Options: The War Between DSL And Cable
If you are still using dial-up, you have probably gotten either the ?You don?t use DSL yet?? or the ?You don?t use cable yet?? expressions of credulity. So you?ve decided that it?s probably time to get off of dial-up ? yet, the question remains: which is better, DSL or cable? There are advertisements arguing the perks of both, but which will really get you more bang for your buck?

Nationwide Satellite Offers Affordable High-Speed Internet Solution in Areas Without Access to DSL or Cable
Nationwide Satellite now offers a complete HughesNet Satellite Internet system for just $299.98 after rebate including equipment, delivery and standard installation.

One Speed, Two Speed, All Speed, No Speed: DSL Internet And Its Mutations
Digital Subscriber Line (DSL) Internet is a form of Internet commonly used today by taking advantage of existing telephone infrastructure lines and manipulating them so that a wire not only transmits voice, but also data The technique has exploded in popularity and competes directly against cable Internet subscriptions

Satellite Internet vs. Cable Internet
Cable TV versus satellite television is an old rivalry that can be seen discussed on TV at all hours of the day. The comparison seems to end however when it comes to satellite internet and cable internet access. This seems strange as cable and satellite companies are pushing packaged services over anything else. So, which is the superior Internet service provider, cable or satellite? Here we will examine both and see if we can answer the question.

How to Troubleshoot Your Internet Connection for DSL or Cable Service
One of the common problems among internet users is testing their internet connection to pinpoint the exact problem. There is a big number of internet users who use DSL, and cable modem service.

Thankfully We Now Have High Speed Cable Modem Services
What kind of speed are you dealing with these days? Come on, you know what I'm talking about. We all pretty much resort to our computers on a daily basis. As for me, I would have to say an hourly basis. I work on this thing.