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Wireless Connectivity Market Will Have Surprising Growth Rate, Driven by Powerful Consumer Demand, Says New WTRS Report

Mountain View, CA (PRWEB) June 21, 2007 -- WTRS new report finds wireless connectivity to be the single most important attribute for consumer electronics growth, and those wires hanging down the back of the gadget are the single most important barrier to new product sales.

Unforeseen and even largely unknown market drivers can stimulate consumers into action without the participation of consumer electronics companies. Consumers, independent of any outside stimuli, have a latent need to eliminate many of the hurdles posed by cabled connectivity which include the proprietary connectors on the cables as well as the simple physical limitation and aesthetic aspects of cabling.

"Nearly every consumer who comes into contact with one of these new attractive products considers first the aesthetics and functionality to be gained if only the product were wireless," according to Kirsten West, Principal Analyst with WTRS. "This is a huge unknown market driver that is heating the demand for wireless connectivity in consumer electronics products."

Regardless of possible limitations, the ability of UWB, Bluetooth and WiFi to simply satisfy the growing requirement by service providers to offer a means for consumers to transfer content between consumer electronics products, captures a tremendous market potential. Being just one example of the use of UWB solutions in the wireless USB or future Bluetooth high-speed protocols, consumer communications is the sector that drove Bluetooth. These newly emerging wireless buses are also being considered for implementation in new personal media players and television sets to enable wireless connectivity with consumer peripherals and even game platforms and digital set top boxes.

The WTRS Report "Consumer Electronics Applications Report" identifies other conclusions as well, including an analysis and forecast of the consumer electronics applications segments likely to adopt emerging wireless technologies, including UWB, Bluetooth and the IEEE 802.11 family of protocols. It also forecasts the overall market as well as providing an analysis and forecast of the impact of Certified Wireless USB (UWB), Bluetooth, and WiFi on digital cameras, game consoles, game adapters, handheld games and portable media player products.

WTRS (West Technology Research Solutions) is a California-based research, publishing and consulting company focused on emerging wireless technologies. With an eight-year record of successful growth, we're ready to help your company make market decisions and plan for the future. The "WTRS Consumer Electronics Applications Report" Report is 20 pages and contains 13 charts, tables and graphs.

For more information, www.wtrs.net

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