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Discrete Wireless Announces Completion of MARCUS 3G GPS Tracking Rollout for Batesville Casket Company

Atlanta, GA (PRWeb) March 16, 2007 -- Atlanta-based Discrete Wireless, Inc. today announced that the Company has completed installation of its MARCUS® 3G GPS tracking equipment in over 375 fleet vehicles for the Batesville Casket Company. The fleet is distributed throughout 90 locations across the U.S. and Canada.

Mitch Lewis, Batesville Casket District Manager, commented, "Our organization has a steadfast philosophy of continuous improvement. With the rising cost of fuel and the size of our organization's vehicle fleet, we decided to research a GPS tracking system. Our main areas of focus were to improve route efficiencies, reduce miles driven, and decrease idle time."

After almost two years of extensive evaluation, in multiple markets, and with three different GPS trial vendors, Discrete Wireless was selected as the exclusive provider with its MARCUS® GPS Fleet Management Application.

System reliability, competitive pricing and the user-friendliness of the GPS Fleet Management system were cited as the determining factors in Batesville's decision-making process.

After completing installation of the Discrete Wireless MARCUS® GPS System throughout the entire fleet, Lewis stated "We saw immediate reduction in idle time, as well as improvements on selected routes, and we have already seen improvements in our fuel consumption and we are receiving some positive feedback from our field managers".

The MARCUS® GPS Fleet Management Application was successfully piloted and marketed to Batesville Casket by Discrete Wireless Master Distributor, FleetTrax, of Dallas, Texas.

About Batesville Casket Company

Batesville Casket Company is headquartered in Batesville, Indiana; a small town with strong Midwestern values that guides the way the Company runs its business. Batesville has provided families with the highest quality caskets and design features that help honor the life of a loved one and tell the story of a life well lived.

A subsidiary of Hillenbrand Industries, Batesville Casket Company is a leading manufacturer of metal and hardwood burial caskets. The Company is also a leading provider of cremation urns and containers, as well as related support services. The operating companies under the Hillenbrand Industries' umbrella make and provide products and services for the health care and funeral services industries. Hill-Rom makes up the Health Care portion and Batesville Casket Company makes up the Funeral Services portion.

About Discrete Wireless, Inc.

Headquartered in Atlanta, GA, Discrete Wireless, Inc. has delivered GPS Fleet Management Solutions since 2000. Bright House Networks, Siemens, Batesville Casket Company and more than 3500 service and distribution businesses nationwide rely on Discrete Wireless GPS Fleet Management Systems to track the movement of their vehicles, employees, and goods. Discrete Wireless customers see dramatic reductions in fuel costs, overtime pay, excessive speeding and increased vehicle safety, with increased customer service due to using the MARCUS® GPS Fleet Management Application.

The MARCUS® GPS Fleet Management Application and MARCUS® 3G equipment is marketed directly by Discrete Wireless and through a Nationwide Distribution Network, targeting service and distribution fleets. Discrete Wireless can be found on the Web at www.discretewireless.com or call 800-358-6178 for more information.

Contact:               
Shawn Millar                                   
678-338-5944                                                          
Director - Marketing

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